UTI Mutual Fund is one of the leading mutual fund investment companies in India. As their incumbent communication partner, my agency's role was beyond just retainership. Pre-emptive topical campaigns and thought-oriented periodic bursts were some KPIs we were pitted against. Here are a couple of campaigns I conceived on Digital for UTI MF.
UTI Family Facility Product Promotion
Campaign creatives for Akshay Tritya exhorting users to invest beyond gold.
